Public Opinion Research and Empirical Social Research

Public opinion research and empirical social research go hand in hand. Public opinion research uses the methods of the empirical social sciences such as structured and semi-structured interviews, group discussions, experiments, panel surveys, etc.

At MARMAS, we determine the research approach by looking at the representativeness of the surveyed target group. This can vary for different research objects.

MARMAS conducts single cross-sectional studies as well as longitudinal studies about a variety of topics, mainly based on panel surveys in selected target groups.

Multidisciplinary empirical sciences and the methodology used in Social Sciences are one key area of MARMAS’ work. In addition, we focus on the evaluation and analysis of secondary data. These evaluations are often essential when creating random samples in subsequent primary data generation processes.