When it comes to advertising copy research, MARMAS focuses on pre- and post-surveys: In other words, we assess the design of an advertising medium ex ante, and review its promotional effectiveness ex post facto.
MARMAS researches on media in print, radio, television, digital, and online including adverts, posters, brochures, supplements, direct mail, as well as all electronic and audio-visual advertising media (websites, smartphones, radio and TV commercials etc.).
In practice, the two methods that are used the most are: An aided or unaided recall test that determines whether participants remember a currently advertised product, and an attitudes test that determines how the advertised product is perceived (from positive to advertising medium was not noticed).
Using a variety of research techniques, MARMAS often combines Advertising Copy Research with Quantitative Advertising Media Research.